LIV Golf, Fox Sports Agree to Multi-Year Media Rights Deal
LIV Golf and Fox Sports have reached a multi-year media rights agreement set to kick off in February.
The two entities announced the agreement in a press release on Thursday morning.
“LIV Golf is getting bigger and bolder, and this relationship signals the next phase of growth as our League joins the company of the nation’s premier sports leagues and conferences. I want to thank the FOX Sports team who share our vision for the future of golf, a new model that is redefining how the sport is experienced. LIV Golf is drawing a younger, more active and tech-savvy fan base, and as our players and teams prepare for LIV Golf’s biggest season yet, this agreement will take our broadcast to new heights,” said new LIV Golf CEO Scott O’Neil.
The Sports Business Journal reported that a deal was close back in December.
LIV Golf and Fox Sports have reached a multi-year media rights agreement set to kick off in February.
The two entities announced the agreement in a press release on Thursday morning.
“LIV Golf is getting bigger and bolder, and this relationship signals the next phase of growth as our League joins the company of the nation’s premier sports leagues and conferences. I want to thank the FOX Sports team who share our vision for the future of golf, a new model that is redefining how the sport is experienced. LIV Golf is drawing a younger, more active and tech-savvy fan base, and as our players and teams prepare for LIV Golf’s biggest season yet, this agreement will take our broadcast to new heights,” said new LIV Golf CEO Scott O’Neil.
The Sports Business Journal reported that a deal was close back in December.
“FOX Sports is excited to broadcast the LIV Golf League, showcasing athletes at the top of their game competing at an elite level for viewers across the nation,” said Jordan Bazant, Executive Vice President, FOX Sports. “The addition of LIV Golf is a natural fit for FOX Sports’ prominent slate of big events, world-class names and premium sports coverage.”
LIV Golf will begin its third season in February.
New Look LIV
According to the press release, LIV Golf broadcasts will continue to be produced with its in-house team, maintaining its live leaderboard, drone coverage, statistics-driven graphics, and fast-paced coverage featuring nearly twice as many golf shots per hour than traditional golf coverage.
The LIV on-air announce team will see its acclaimed on-air talent squad return, with Arlo White leading play-by-play alongside analysts David Feherty and Jerry Foltz in the booth, with Dom Boulet and Su-Ann Heng providing coverage on the course.
LIV Golf’s Club 54 pre- and post-round shows will once again be hosted by Christian Crosby with analysis from Rachel Drummond, Jerry Foltz, Su-Ann Heng, and Dom Boulet.
The pre- and post-round programs will be featured live on FOX Sports’ platforms or otherwise on the LIV Golf+ app. LIV Golf’s groundbreaking Any Shot, Any Time technology will be available exclusively to LIV Golf+ subscribers, giving fans the ability to select exactly which golfers, teams or groups they want to watch at any given time, continuing to drive new engagement and innovation for the sport.
Subscribers to LIV Golf+ will also have access to exclusive video on demand content and all rounds of LIV Golf competition 24 hours after completion.