Tiger Woods Launches New Apparel Brand, Sun Day Red
Golf legend Tiger Woods launched his new apparel brand “Sun Day Red” on Monday night at a small media gathering in Los Angeles.
The launch the new brand, in partnership with TaylorMade, comes just over a month after the 15-time major champion left Nike.
“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed. There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world. Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it’s on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make,” said Woods in a press release.
The logo is an image of a tiger with 15 stripes, representing Woods’ 15 major victories.
The branding is a little curious as, according to reports, Woods’ owns the iconic TW logo.
The Sun Day Red brand will be made available to the public on May 1.
On the course, Woods is expected to tee it up this week at the Genesis Invitational, a tournament that benefits his foundation.
A formal press conference is set for Wednesday.