LIV Golf Teams with Google to Launch “Any Shot, Any Time” Broadcast Feature
LIV Golf has announced a partnership with Google to launch an “Any Shot, Any Time” broadcast feature on LIV Golf Plus app.
Through this innovative feature, fans will be able to select which golfers, teams, or groups they want to watch at any time during the round.
“This is a game changer for golf and most importantly, for the fans. We are proud to have Google Cloud on board as a technology partner of LIV Golf as we accelerate our league’s digital transformation with the preeminent brand in this space. Working with Google Cloud and other world-class partners, our advanced approach to technology and innovation will revolutionize golf as we bring the sport into the future,” said LIV Golf Commissioner and CEO Greg Norman.
Other features are expected to include 3D aerial overviews of each venue, advanced real-time statistics, virtual caddy views, and customized competition recaps
This new feature is expected to be available by the summer of 2024.
“LIV Golf has been associated with innovation from its inception and is a leader in incorporating the latest and greatest technology into the sport of golf,” said Matt Renner, President of Google Cloud. “As the technology partner of choice for LIV and other PMY clients, we are thrilled to help them create more engaging fan experiences with our leading generative AI tools and cloud platform.”
LIV Golf begins their 2024 season on Friday in Mayakoba.