GolfNewsRI

The LPGA Tour has announced a new partnership with Fenway Sports Management (FSM) focused on strengthening the LPGA’s growth trajectory and expanding FSM’s involvement in the game of golf. 

“This partnership is a game-changer for the LPGA, women’s golf and women’s sports,” said LPGA Commissioner Mollie Marcoux Samaan in a press release. 

She added, “By partnering with Fenway Sports, one of the world’s biggest and most successful global sports brands, we are taking a significant step forward as we strive to grow our exposure and drive increased value back to our partners and to our members. This novel approach and partnership will provide the LPGA with access to new and unprecedented resources and networks, enabling us to accelerate our trajectory of growth, further strengthening our position as the leader in women’s sports and enhancing our platform to inspire, elevate and advance women and girls, on and off the golf course.”

Fenway Sports Management recently purchased a Boston-based team in Tiger Woods’ indoor golf league set to launch in 2024. 

“Through this partnership, FSM will deliver a well-established, turnkey team with experience driving commercial revenue for blue chip companies. We look forward to a long collaboration and are excited to help expand the LPGA’s capabilities and capitalize on the immense interest they are seeing from brands looking to invest in one of the world’s longest-running women’s professional sports associations,” said John Henry, Principal Owner. 

According to the press release, the partnership will help the LPGA expand its reach and engage new partners which would lead to increased revenue on a “global scale.” 

FSM’s wide portfolio of sports properties, which include the Boston Red Sox, Liverpool Football Club, Pittsburgh Penguins, NASCAR’s RFK Racing, and TGL Boston.

FSM is also the exclusive, global marketing and sponsorship partner for four-time NBA Champion LeBron James.