Titleist’s Parent Company Issues Lengthy Response to Ball Roll Back

On Tuesday, the USGA and R&A announced a proposal to roll back the golf ball in order to reduce hitting distance for “elite players.” 

Essentially, they would do this by changing the testing conditions of the golf balls and those changes would cut distance by 15 yards. 

PHOTO: Flickr Commons/Pete Tschudy

Shortly after the announcement, Massachusetts based Acushnet, the parent company of Titleist released a lengthy statement blasting golf’s governing bodies. 

“Playing by a unified set of rules is an essential part of the game’s allure, contributes to its global understanding and appeal, and eliminates the inconsistency and instability that would come from multiple sets of equipment standards,” said David Maher, President and Chief Executive Officer of Acushnet. 

The changes would not take place until 2026. 

Read Acushnet’s Full Statement Below: 

One comment

  • The USGA is a clueless group of blowhards. Game is growing, stop getting in the way. Scoring averages on PGA Tour are virtually the same as they were 20 years ago. Absolutely makes no sense to rollback the ball.

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