Tiger Woods, Rory McIlroy Partner to Launch TMRW Sports

Golf greats Tiger Woods and Rory McIlroy have teamed up to launch TMRW Sports, a company focused on technology and progressive approaches to sports, media and entertainment. 

Sports Industry executive Mike McCarley is the third member of the group. 

“I am excited to work with TMRW Sports in bringing people more access to sports. So many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans. Together, we can harness technology to bring fresh approaches to the sports we love,” said Woods in a statement. 


Long time NBC executive producer Dick Ebersol is an initial investor in the company. 

“Mike and I worked closely together for years, he was one of my most-trusted advisors and confidants, especially in regard to our biggest priorities with the NFL and Olympics. Since I retired, I’ve refused any real work besides giving advice for plenty of friends, but this is the right idea at the right time with one of the few people I would do this with. Mike and I have remained close and knowing him, his impeccable track record in business and, most importantly, witnessing firsthand the way he approaches relationships — I would bet on anything he creates. So, when he told me about his vision for what he was building with Tiger and Rory, I couldn’t wait to find a way to get involved,” said Ebersol. 

For Woods, TMRW Sports joins his TGR Ventures portfolio, which includes PopStroke, Full Swing Golf, TGR Design, The Woods Jupiter and Heard. TGR unites Tiger’s entrepreneurial and philanthropic endeavors off the course under a single parent brand driven by a mindset, method, and pursuit of mastery.

For McIlroy, TMRW Sports joins his Symphony Ventures portfolio, an investment partnership established by McIlroy and his team, that includes Puttery, GolfPass, GolfNow Compete, Golf Genius, Golf+, Troon Golf, Hyperice and Whoop.

As an NBC Sports executive for more than 20 years, McCarley was part of a core team that shaped many of the biggest events in sports. Previously, McCarley served as NBC Sports’ president, golf, and global strategy from 2011-2021 and led NBC’s golf portfolio, including golf coverage across NBC Sports and Golf Channel, as well as its digital platforms to modernize the golf experience, including GolfNow and GolfPass. As president of Golf Channel, he quickly transformed the network, including several years as the fastest-growing network on American television. In this role he developed close relationships with Woods and McIlroy and their respective teams. 

Prior to leading NBC Sports’ golf businesses, McCarley was senior vice president at NBC Sports, primarily focused on marketing the company’s biggest events, including Sunday Night Football and the Olympics. McCarley, a three-time Emmy Award winner and inductee into the Sports Business Journal’s 40 Under 40 Hall of Fame, also serves on the board of directors of the Arnold & Winnie Palmer Foundation and National Golf Foundation.

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