PGA Tour Announces 3-Year Extension with FanDuel
The PGA Tour has announced a three-year extension with the sports betting operator, FanDuel.
With that, FanDuel will become the exclusive odds provider for PGA Tour social platforms.
“FanDuel is a market leader in the United States and we look forward to extending our relationship in the sports betting space for three more years. FanDuel continues to see incredible growth in its golf products and is poised for additional growth through its partnership with Jordan Spieth. Integrating FanDuel’s odds into our social content provides relevant storylines and up-to-date betting information for fans who want to get involved in sports betting in our sport,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming.
With the extension, FanDuel will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing FanDuel to create pre-game and post-game betting programming, as well as distribution of highlights to FanDuel bettors and through FanDuel social media accounts.
“We are excited to continue our relationship with the PGA TOUR a partnership that has been one of our most innovative and groundbreaking since its inception,” said Mike Raffensperger, CMO FanDuel Group. “We value the TOUR’s willingness to be a first mover in bringing new features like real-time highlights into our app which enhance the entertainment experience for the TOUR’s passionate fans.”
FanDuel is the industry leader is promoting responsible play, as it also is aligned with the AGA’s campaign.