Golf Channel’s LIVE from The Masters was Most Watched Daily Preview Show That Week
Golf Channel’s LIVE from The Masters was the most watched daily Masters preview show on any network during the week of the year’s first major, according to national data provided by Nielsen.
From April 5 to April 11, LIVE from The Masters averaged 437,000 viewers for the full Masters week from Monday through Sunday*.
For Thursday through Sunday coverage before each Masters round, Live From averaged 633,000 viewers, outperforming the closest competition by 67%.
Live From’s full-week average of 437,000 viewers topped by 46% the show’s average during November’s 2020 Masters (299,000) and was on par with the 2019 Masters (442,000), when Tiger Woods won his fifth green jacket and first major in more than a decade.
Additional viewership highlights from GOLF Channel’s Masters week coverage:
- GOLF Channel’s average viewership for Masters week programming from Monday-Sunday (6 a.m.-3 a.m. ET) was up 50% vs. November 2020.
- Extended Live From the Masters coverage on Thursday from 8 a.m.-3 p.m. ET averaged 463,000 viewers – marking the largest audience for the show ahead of a Masters opening round since 2018.
- Live From the Masters on Sunday from 9 a.m.-2 p.m. ET delivered an average of 697,000 viewers – ranking as the best figure ahead of a Masters final round since 2018.