LPGA Golfers, Media Slam U.S. Women’s Open Coverage

With the U.S. Women’s Open well underway this week in Texas, there has been lots of talk about elevating women’s sports, across all platforms

There has been a graphic circulating, and even shared by the USGA, which states that just 4% of all sports coverage is women. 

So this figures to be a perfect week to act….Or not. 

“Thoroughly disappointed with coverage slots provided by USGA, NBC Sports for the BIGGEST major of the year. All we discuss is “elevating” the game. Is that just rhetoric or are we actually going to be valued with solid TV coverage. How do we grow the game when we can’t be seen?”, writes LPGA Tour star Marina Alex, who is not playing the tournament due to injury.

On Thursday, Golf Channel picked up coverage of the Open at 12:30 p.m. and it went right through the end of the day, around 6:30 p.m. 

However, on Friday, the Women’s U.S. Open was kicked to NBC’s Peacock app in favor of the the PGA Tour’s QBE Shootout. 

The QBE Shootout, hosted by Greg Norman, is a team event that rises to about a step or two above an exhibition. No World Ranking points are on the line.

“As everyone slowly realizes that the QBE Shootout appears to have been given broadcast priority over the U.S. Women’s Open, I feel like we’re due for a “you don’t know how TV contracts work” tweet from someone at Golf Channel,” says Garrett Morrison of The Fried Egg Podcast. 

In some fairness, the Women’s U.S. Open tee times were moved up due to weather, but Golf Channel still could have picked up coverage at noon, like they did on Thursday. 

“With U.S. Women’s Open tee times moved up today due to weather couldn’t the shark shootout’s 4 hours of live coverage gone tape delayed and the last major of the year be televised live?” adds World Golf Hall of Famer Karrie Webb.

Karrie Webb

Golf writer Rick Woelfel agreed, “Putting the Women’s Open on Peacock was part of the problem. I pay enough for cable; I’m not paying more. Should have been the same amount of coverage on Golf Channel on Friday as Thursday.”

Coverage of the U.S. Women’s Open is expected to shift to NBC National over the weekend starting at 2:30 p.m. on Saturday.

Early coverage will be on Golf Channel starting at 11 a.m. and going until 1 p.m.

The schedule is similar for Sunday’s final round.

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