DeChambeau Signs Deal with DraftKings, Will Wear Logo at Masters
When golf and gambling mix – directly.
U.S. Open Champion Bryson DeChambeau has signed a multi-year deal to represent the sports betting empire DraftKings, the company announced on Monday.
DeChambeau will begin wearing the DraftKings logo at next week’s Masters.
“DraftKings has been at the forefront of innovation for how people experience golf, and the company continues to modernize the game through technology built by and for sports fans. The gaming industry has already helped golf reach broader audiences, and I am proud to work with DraftKings on boosting fan excitement and engagement in the game,” said DeChambeau.
DeChambeau becomes the first active professional golfer to represent the company.
“Professional golf has been a key growth sport in both daily fantasy and sports betting, and our collaboration with Bryson DeChambeau is a notable new layer of mainstream brand exposure and fan experience. As one of golf’s most promising athletes and the current U.S. Open champion, DraftKings is strategically aligning with winning athletes like Bryson who embody and embolden the competitive fire of our customers,” said Jason Robins, co-founder and CEO, DraftKings.
The DraftKings logo will be on DeChambeau’s hat.
DeChambeau will represent the company via an integrated brand, content, marketing, and VIP centric collaboration.
the athlete sponsorship also entails unique experiential elements to engage fans such as playing a round of golf with or receiving golf lessons from DeChambeau.
DeChambeau This Season
DeChambeau is currently ranked No. 6 in the Official World Golf Ranking and is coming off his first major championship at the U.S. Open in September, 2020.