Golf Channel to Show LIVE Betting Odds During CJ Cup at Shadow Creek
The PGA Tour has announced that Golf Channel will display live betting odds throughout the CJ Cup at Shadow Creek in Las Vegas this week.
The odds come courtesy of BetMGM, an official betting partner of the Tour.
“We are excited to build upon our recently announced Official Betting Operator relationship with BetMGM by activating this partnership at The CJ Cup at Shadow Creek. The focus of our sports betting partnerships is to engage fans in new and creative ways. As an element of that strategy, we began integrating live odds onto TOUR digital platforms in August and now we look forward to learning from this first-time test in a live telecast,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming.
This will mark the first time that a PGA TOUR telecast will feature live odds.
The BetMGM telecast executions will occur twice per hour, featuring leaderboards with integrated “open” and “current” odds to win, along with odds for head-to-head matchups, top finishes, winning margin, wire-to-wire winner, holes-in-one and playoffs.
“Being the first sports betting platform to integrate betting odds into a live PGA TOUR telecast speaks to the innovative nature of our partnership. We look forward to continuing to move the needle and work closely with the TOUR to produce great content,” said Matt Prevost, BetMGM Chief Marketing Officer.
BetMGM & the PGA Tour
In August, BetMGM signed a multi-year content and marketing relationship to become an Official Betting Operator (OBO) of the PGA TOUR.
The PGA TOUR is one of the most popular offerings on BetMGM, with TOUR events consistently ranking at the top of all professional sports wagers.
The BetMGM platform offers multiple betting formats, from moneyline and point spread bets to parlays and futures. BetMGM is currently licensed for sports betting in seven states including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada and West Virginia, and has plans to be in 11 states by the end of 2020.