The golf empire Titleist will introduce new balls at this week’s Shriners Hospitals for Children Open, the company announced.
Titleist will introduce its latest Pro V1 and Pro V1x models to the company’s tour pros at TPC Summerlin.
“This is just the beginning of Titleist’s seeding and validation process that will continue over the coming weeks and months. Gathering feedback from the game’s best players through every stage of the R&D process, and then earning their validation under the pressure of competition, are critical elements in the development of all high-performance Titleist golf equipment,” writes Titleist in their press release.
This is Titleist’s first new models in just over two years.
“While the Pro V1 and Pro V1x names remain the same, the performance of the game’s best-selling golf balls has advanced with each new generation through breakthrough product technologies and process innovations. Titleist’s R&D and Operations teams come to work every day with a singular goal: To make the best performing, most consistent and highest quality golf balls in the game even better,” the company adds.
TPC Summerlin is also where Titleist introduced its original Pro V1 prototypes back in October of 2000.
Rhode Island’s Billy Andrade won the tournament using the ball.
He was one of 47 players to put the ball in play that week.