PGA Tour, Twitter Team Up to Launch New Fan Engagement Initiative
To celebrate the return of LIVE golf, the PGA Tour and Twitter announced a global live content partnership that will be a first-of-its-kind for Twitter.
The “Twitter Multicast” will begin on Thursday, June 11 from 1 p.m. to 2:30 p.m. and will feature athletes, celebrities and other personalities creating their own live, audio/video commentary in conjunction with the PGA Tour LIvE featured groups.
“The PGA TOUR is proud to be among the first major sports leagues to return to competition. With no spectators on site, we want to work harder than ever to connect our fans to the event, across numerous platforms and devices in addition to the PGA TOUR LIVE, Golf Channel and CBS broadcasts. Working with Twitter on this all-new fan engagement initiative is a nod to how important fans are to the TOUR and our players,” said Rick Anderson, Chief Media Officer of the PGA TOUR.
Twitter Multicast will feature the likes of Danny Kanell, Dude Perfect, Darren Rovell, Darius Rucker, Annika Sorenstam, Golden Tate and others.
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“This first-ever Twitter Multicast will give golf fans a viewing experience they won’t find anywhere else. By adding conversation and commentary from a range of Twitter notables to premium golf content, the Multicast will have something for everyone, regardless if you’re looking for real-time reactions, analysis or just some laughs to pair with live footage from Colonial. This is a prime example of how to create a richer, more customized fan experience through the power of Twitter,” says TJ Adeshola, head of U.S. sports partnerships for Twitter.
The Twitter Multicast will offer nine versions of the live stream with distribution from more than 20 different Twitter accounts.
The video streams will cover pre-game, practice sessions, and the first two holes of competition of players such as Rory McIlroy, Brooks Koepka, Jon Rahm, Justin Thomas, Rickie Fowler and Jordan Spieth.
Each stream will carry PGA TOUR LIVE featured groups coverage complemented with live audio/video commentary from commentators who will provide their point of view on the return of the TOUR.