The Champions for Charity golf match that saw Tiger Woods and Peyton Manning edge Tom Brady and Phil Mickelson on Sunday delivered an average of 5.8 million viewers, making it the most watched golf telecast in the history of cable television.
The match raised $20 million to benefit COVID-19 relief.
Champions for Charity by the Numbers
According to a release by Warner Media, the match peaked with an average of 6.3 million viewers from 5:45 p.m. to 6p.m.
Bleacher Report’s social and digital platforms tallied 38 million video views, more than five million social engagements and 172 million social impressions for Champions for Charity content leading up to and during the event.
The B/R app also set a new record for most comments in an hour (2-3 p.m. ET).
The event was also the #1 trending topic on Twitter and regularly maintained four of the top five spots throughout day.