The New England PGA (NEPGA) has announced a strategic partnership with Tom Brady’s TB12 Health and Wellness Center for the 2020 season.
“There is so much synergy between the TB12 Golf Performance Program and the work our PGA Professionals do to grow the game that I feel collaboratively we can really impact golfers. I am very excited to bring two recognized brands together for the benefit of making golfers healthier and more engaged in golf. We are also excited to work with TB12 to bring collaborative content to our social media outlets,” said New England PGA Executive Director, Michael Higgins.
TB12 will be involved with NEPGA events and host in-person and virtual education forums for NEPGA professionals while introducing members to TB12 and their approach to overall health and wellness inspired by Brady’s personal preparation, performance and recovery methods.
“We are thrilled to join forces with NEPGA as the presenting partner for the 2020 season and showcase the importance of integrating nutrition, recovery, pliability, functional strength and conditioning into golfers’ lives. With more and more golfers focused on maintaining their athletic longevity, we hope TB12 will be a great resource for the community and look forward to fostering a long-term partnership,” said TB12 Chief Marketing Officer, Tara McRae.
The partnership will also include digital and social content for both the NEPGA and TB12 as shared resources.
TB12 and Golf
Earlier this year, TB12 launched the TB12 Golf Performance Program, an eight-week program run by expert TB12 body coaches.
The sessions focus on hip and spine mobility, balance, rotation power and conditioning through TB12’s innovative launch monitor technology offered for Major Champions, elite professional golfers and amateurs of all ages.
The Golf Performance Program will also be offered virtually for the time being.
Brady co-founded TB12 with his Body Coach Alex Guerrero in 2013.
According to TB12’s website, the Center focuses on a “smarter, more holistic approach to health and wellness.”
“Our approach to enhancing performance through recovery is centered on revolutionary concepts in deep-force muscle pliability work, personalized nutrition and hydration assessment and planning, an introduction to adopting a winning mindset, and form-first resistance band-based training,” writes the company’s website.